It’s been four years, but long awaited new music is finally here from this impressive songstress and pianist.
FRIDA HYVÖNEN IMPONERA PÅ MIG (Universal, single)
After building a career on singing in English and then switching to your native tongue Swedish is way more trickier than you would think. Not all succeeds with this task. However, one of my favorite Swedish songstresses, Titiyo, did it excellently last year on her brilliant, career-best album 13 Gården, and now another sweetheart is doing it too, Frida Hyvönen. And this first single, Imponera På Mig (Impress Me) from her upcoming album Kvinnor & Barn (Women & Children), is a testament of Ms. Hyvönen’s skills as a songwriter and lyricist.
With Imponera På Mig Hyvönen takes another rather unexpected turn, as the song is clearly R&B-influenced with its rhythmical vocal arrangements, repetitive chorus and sparse instrumentation, and then you add the empowering lyrics of an independent woman tackling with the insecurities of her partner. Nothing but excellence compressed into 3 minutes and 30 seconds. As Frida embodies her Nordic roots both in dialect and lyrics, you can’t help but to be delighted and this truly feels like the start of something grand.