VIDEO OF THE MONTH: FLORENCE + THE MACHINE – QUEEN OF PEACE & LONG AND LOST

It does happen occasionally nowadays, that a music video blows my mind and this time around it’s this one.

florence

FLORENCE + THE MACHINE QUEEN OF PEACE & LONG AND LOST (Director: Vincent Haycock)

First of all, the song is so mind blowingly good, so majestic and so vulnerable at the same time, that it almost startles me every time I listen to it. Queen of peace is the absolute highlight of the wonderful and best-yet How Big, How Blue, How Beautiful album by Florence Welch and her machinery. And now adding to that, this breathtaking video.

First time I laid eyes on this Vincent Haycock directed movie-esque pop video, I cried. The rawness of the landscape and of the people and not to say the rawness and soulfulness of Florence Welch’s performance puts this piece of pop art in a completely different level and is so enlightening and refreshing in a time where music videos basically has no juice left. The elegant and subtle choreography by Ryan Heffington of course adds an extra layer to the performance for me, but it does fit so perfectly with the harsh Scottish landscape and to the story telling.

Then to, in a blink of an eye, change focus in to the subtle and equally brilliant second part of Long and lost, shot in one take, makes this 10-minute piece of art so utterly and genuinely magnificent and heart-wrenching.

Tagged , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: